标志锁仓
主品牌
This represents the single expression of the brand promise, personality, and values. The primary logo and its alternate configurations identify every communication endorsed by 十大赌博靠谱信誉网站.
The names of certain entities can be locked up with the primary logo for a variety of communication purposes.
The architecture below defines the visual relationships between the College identity, 其子品牌实体, and associated organizations and events, based on a number of factors.
长期目标
Build the 十大赌博靠谱信誉网站 Brand
用身份系统, 十大赌博靠谱信誉网站 is recognized for all offers that support the College’s mission, or that reflect positively and build equity for the institution. These entities should be easy to identify as part of 十大赌博靠谱信誉网站.
保持简单
Clear parameters define when and how the master brand is used for sub-brands. Sub-brands that don’t reflect strongly on the College or offer little return on investment can compromise the integrity of the master brand.
允许灵活性
The architecture system is nimble enough for new programs, 中心, 位置, or initiatives to easily fold in to the architecture system.
主层
These entities have offers that directly support the academic mission of the College. 例子包括:
- 部门
- 学校
- 办公室
- 项目
- 中心
These offers all use the master brand logos, and identify areas of the College through a typographic extension (link to typographic extension section).
二次线
The relationship of these entities with the master brand is often defined by:
- An audience, offer, or purpose that aligns less closely with the College’s
- Existing equity in its own brand
These entities have existing equity with a targeted audience or provide a non-academic offer. They may be directly overseen by the College or have a separate management structure.
在这一层, the entities have unique logos, but incorporate colors associated with the master brand. These should appear separately, co-branded with the master brand logo.
第三层
Entities at this level include organizations, 俱乐部, and College events that are initiated or maintained by students.
这些实体有:
- Less influence in delivering on the College’s academic mission
- Have less impact on how the College is perceived externally
For internal or student-facing communications, these groups can (but are not required to) use the College logo, 选择大学分数, and trademarked College language.
Communications with external audiences should carry the master brand logo, which serve as an endorsement.
All communications should maintain the logo hierarchy, where the master brand logo is separate and in a more prominent position.
要避免的习惯
These standards apply to all official 十大赌博靠谱信誉网站校徽s and lockups as described in these guidelines. The set of examples shown here is not an exhaustive list. Always use unaltered logo files.
遗产
The Gulick triangle is an important piece of 十大赌博靠谱信誉网站’s history: since 1892, 它代表着精神, 心, 和身体.
古力克三角
All triangles are not created equal—not even equilateral ones. The Gulick triangle, shown below, represents 十大赌博靠谱信誉网站 and our principles. No other triangle should be used in College communications.
十大赌博靠谱信誉网站校徽
The 十大赌博靠谱信誉网站 seal is a significant part of our College’s heritage. Today it’s reserved for official business only; for example, it’s imprinted on certain communications from the Office of the President, 正式的文档, 奖, 和文凭. It may be used for other purposes only with the permission of the Office of the President and the Office of Marketing.
注意:
The 十大赌博靠谱信誉网站 seal should never be locked up with the logo, and should not be modified in any way. The version of the seal shown here is the only version permitted.
Stag Sans Medium should be used when typesetting the name of the College with the seal (see page 31).
大小
十大赌博靠谱信誉网站, the 十大赌博靠谱信誉网站 seal, and the 十大赌博靠谱信誉网站校徽 are registered with the U.S. Patent and Trademark Office and may not be used or reproduced without permission.
大小
In order to maintain full legibility, never reproduce the seal at widths smaller than 1.25 inches (for print) or 215 pixels (for screen). There is no maximum size limit.
明确的空间
Ensure that clear space is maintained around the seal for legibility and prominence. Photos, text, and graphic elements must follow these guidelines. Use half the seal’s width as a measuring tool for proper clearance.
